Despite the growth of the vegetarian and vegan food sector – 14% of Brits consider themselves “flexitarians”: while they consume meat occasionally, their diet is mainly meat free. This is twice as many as pescatarians, vegetarians, and vegans combined.
YouGov’s latest white paper “Is the future of food flexitarian?” looks at how cooking habits and food attitudes differ between those who eat meat and those who don’t. It also explores whether flexitarianism is a stepping stone on the journey to a meat-free diet but discovers it to be a lifestyle choice on its own.
Click here for more information on this research direct from YouGov.