Mukbang is a new viral trend in social media and involves people shooting and posting videos of themselves eating.
Mukbang combines the Korean words for “eating” and “broadcast”. The trend first emerged in South Korea in 2014 and within year mukbang went from being a one person operation to a viral trend. There are over 1.6 million posts using the #mukbang hashtag on Instagram
The Grocer suggests that Food businesses could capitalise on the trend by sponsoring influencers to use their products in their social media posts and also by encouraging customers to make mukbang videos of themselves in order to get special offers on the products. There are some negative elements to using Mukbang in your marketing, for example it can be perceived to promote binge eating, so consideration needs to be given before embarking on a campaign. Read more about Mukbang in The Grocer
These are a few Mukbang posts from Instagram to give you a sense of the kind of material that is being produced.
Ingredient Solutions Ltd supply a wide range cheeses to the food industry. Our Yellow Road cheese is the leading food service brand in Ireland.
Get in touch with our team to order cheese ingredients for your food business.
Catherine’s role is Technical Assistant and she is one of the newer members of the Ingredient Solutions team. Catherine recently graduated in Food Science and Innovation at WIT and is motivated, positive and enjoys working in a team. Catherine says, “I always see the good in every challenge that approaches me as they can lead to opportunities to learn more.” She is looking forward to focusing on the areas that she can control and learning how to perfect them.
Ted is the Factory Manager, he is the man that keeps everything running smoothly, supporting production and technical operations. He ensures that all the machinery within the factory functions at maximum efficiency and is properly maintained.
Suma has worked for Ingredient Solutions for two years as Technical Manager – leading the technical team. Before working for Ingredient Solutions, Suma worked in Asia, the Middle East and Europe and has over twenty years experience in management and leadership in food and other industries.
Pina is our UK Sales Support Administrator and has worked for Ingredient Solutions since 2012. She works alongside Gary Davies and the sales team providing them with sales information and supporting the team especially when they are on the road. Pina works remotely for Ingredient Solutions from her base in Luton in the UK.
Marek is based near Lublin, that’s not a typo we don’t mean Dublin, he’s our man on the ground in Eastern Europe.
