The study was published on 28th March 2019 and is part of a consumer marketing campaign being conducted by AHDB with Dairy UK, and looked at people’s responses to different food options – one with dairy added and one without. Conducted under the tongue in cheek name ‘The Department of Dairy Related Scrumptious Affairs’, the research reveals adding dairy products to your favourite meals causes a pleasure surge of 27%.
To conduct the study, participants wore headbands which monitored their brainwaves and a body language expert observed the participants’ behaviour during the meals.
79% of participants stated that just adding a dollop of yogurt or sprinkling of cheese to our dishes makes them more enjoyable.
Not only did the study reveal that they were happier eating meals which contained dairy products, it also showed that nearly three quarters of Britons say they cannot imagine a world without dairy.
When it comes to what cheese melts our hearts the most, the British public remain loyal to Cheddar, with the majority (52%) crowning it their favourite cheese.
Click here to read more about this research on the AHDB website
Catherine’s role is Technical Assistant and she is one of the newer members of the Ingredient Solutions team. Catherine recently graduated in Food Science and Innovation at WIT and is motivated, positive and enjoys working in a team. Catherine says, “I always see the good in every challenge that approaches me as they can lead to opportunities to learn more.” She is looking forward to focusing on the areas that she can control and learning how to perfect them.
Ted is the Factory Manager, he is the man that keeps everything running smoothly, supporting production and technical operations. He ensures that all the machinery within the factory functions at maximum efficiency and is properly maintained.
Suma has worked for Ingredient Solutions for two years as Technical Manager – leading the technical team. Before working for Ingredient Solutions, Suma worked in Asia, the Middle East and Europe and has over twenty years experience in management and leadership in food and other industries.
Pina is our UK Sales Support Administrator and has worked for Ingredient Solutions since 2012. She works alongside Gary Davies and the sales team providing them with sales information and supporting the team especially when they are on the road. Pina works remotely for Ingredient Solutions from her base in Luton in the UK.
Marek is based near Lublin, that’s not a typo we don’t mean Dublin, he’s our man on the ground in Eastern Europe.
