Bord Bia, the Irish Food Board recently conducted research into consumer conceptions of frozen foods.
This Bord Bia presentation highlights the challenges faced by frozen food manufacturers to break down preconceptions about frozen foods. People’s diets are changing and people are buying according to what they perceive to be healthier choices.
Notably the Bord Bia research suggests that for younger people, the frozen aisle is overlooked and is not associated with the healthier choices, despite the bulk of frozen food consumed, a massive 53%, being vegetables. A huge challenge for manufacturers is to help consumers associate the frozen aisle with health. Many frozen foods contain more vitamins than fresh alternatives.
Consumers are also increasingly looking for environmentally friendly options, which frozen food can provide. For many of the younger consumers their diet is associated with lifestyle and environmental concerns are important to them. Notably in this context, emphasising reduced food waste as a core benefit of frozen foods and through the avoidance of single use plastics through packaging choices, food manufacturers could transform the frozen aisle.
See the full presentation here Frozen Shopper Insights Report
Catherine’s role is Technical Assistant and she is one of the newer members of the Ingredient Solutions team. Catherine recently graduated in Food Science and Innovation at WIT and is motivated, positive and enjoys working in a team. Catherine says, “I always see the good in every challenge that approaches me as they can lead to opportunities to learn more.” She is looking forward to focusing on the areas that she can control and learning how to perfect them.
Ted is the Factory Manager, he is the man that keeps everything running smoothly, supporting production and technical operations. He ensures that all the machinery within the factory functions at maximum efficiency and is properly maintained.
Suma has worked for Ingredient Solutions for two years as Technical Manager – leading the technical team. Before working for Ingredient Solutions, Suma worked in Asia, the Middle East and Europe and has over twenty years experience in management and leadership in food and other industries.
Pina is our UK Sales Support Administrator and has worked for Ingredient Solutions since 2012. She works alongside Gary Davies and the sales team providing them with sales information and supporting the team especially when they are on the road. Pina works remotely for Ingredient Solutions from her base in Luton in the UK.
Marek is based near Lublin, that’s not a typo we don’t mean Dublin, he’s our man on the ground in Eastern Europe.
