Recent research conducted by Deloitte shows some interesting trends that have developed over the past year. We take a look at what their findings were.
Consumers health concerns are still overshadowing their financial concerns. There is a growing confidence in people’s sense of safety doing ordinary things like shopping and even a slight improvement in their sense of safety in terms of less ordinary activities like travel. But there is a variation according to the country, China is closest to a full recovery in consumers confidence in their safety.
The Deloitte state of the consumer tracker is a very useful tool to look at the situation in individual countries and for different industries. We take a look at a few territories below.
In terms of food service – at the end of March 2021 in the UK 36% of consumers feel safe eating in restaurants, whilst in Ireland and Germany that figure is 34% and in France it is 44%. In China, the closest to complete recovery, that figure is at 47%.
The figures for consumers feeling of safety when shopping are Ireland 63%, the UK 56%, China 68%, France 62% and Germany 44%.
For Staying in hotels the feeling of safety is UK 35%, Ireland 37%, France 50%, Germany 35% and China 54%.
To read the full research see: State of the Consumer Tracker
This is the results for all consumers in all countries that were in the research: