Cheese sales in Ireland are poised to remain highly fragmented and spread among numerous producers. The absence of a dominant leader allows for diversity. Irish consumers have positive perceptions of branded cheese, which is attributed to marketing efforts and awareness campaigns favoring branded over private label products. Leading brands are expected to gain market share, displacing private labels and smaller brands. This shift is likely to foster a more competitive landscape, offering a broader array of products to suit diverse consumer preferences.
Major Players Drive New Cheese Consumption Trends
In response to increasing demand for meat alternatives, there are new vegetarian products being launched, for example Groupe Lactalis’s Seriously Cheese Burgers, a vegetarian option made with Scottish cheddar and mozzarella. Similar products targeting consumer demand for indulgent, meat-free options are predicted to increase in popularity. Take note of similar new meat-free products with cheese that in 2024.
Home Cooking Trend Spurs Cheese Sales
Home-cooking using fresh ingredients, a trend accentuated by the pandemic, continues its growth. Preparing meals from scratch encourages consumer experimentation with ingredients and exploration of new cheese varieties. Economic recovery in Ireland is predicted to continue and increased affluence will prompt consumers to explore more diverse flavors. There is an opportunity for Irish cheese companies to innovate to meet evolving preferences. Producers and retailers stand to benefit by offering a wider range of cheese options, focusing on unique flavors, textures, and pairings to appeal to culinary enthusiasts.
Highlights from Euromonitor Cheese in Ireland Report at https://www.euromonitor.com/cheese-in-ireland/report
Catherine’s role is Technical Assistant and she is one of the newer members of the Ingredient Solutions team. Catherine recently graduated in Food Science and Innovation at WIT and is motivated, positive and enjoys working in a team. Catherine says, “I always see the good in every challenge that approaches me as they can lead to opportunities to learn more.” She is looking forward to focusing on the areas that she can control and learning how to perfect them.
Ted is the Factory Manager, he is the man that keeps everything running smoothly, supporting production and technical operations. He ensures that all the machinery within the factory functions at maximum efficiency and is properly maintained.
Suma has worked for Ingredient Solutions for two years as Technical Manager – leading the technical team. Before working for Ingredient Solutions, Suma worked in Asia, the Middle East and Europe and has over twenty years experience in management and leadership in food and other industries.
Pina is our UK Sales Support Administrator and has worked for Ingredient Solutions since 2012. She works alongside Gary Davies and the sales team providing them with sales information and supporting the team especially when they are on the road. Pina works remotely for Ingredient Solutions from her base in Luton in the UK.
Marek is based near Lublin, that’s not a typo we don’t mean Dublin, he’s our man on the ground in Eastern Europe.
