A recent analysis of the Australian cheese consumer may offer insight into cheese consumers in other markets.
The market analysis was conducted by Roy Morgan, Australia’s best known and longest established market research company. The analysis compared data from 2016 to 2019. It found that Australia’s cheese market is growing with over 15 million Australians now buying cheese, up from just over 13 million three years ago. The marked increase in sales of Grated/Shredded Cheese and Sliced Cheese drove the growth in the cheese market.
Michele Levine, CEO of Roy Morgan, said:
“Most cheese buyers are women who provide the bulk of custom for Blocked Cheese, Grated/ Shredded Cheese and Sliced Cheese but significant differences between cheese buyers emerge beneath that overlay.”
“Block Cheese buyers tend to be older than those buying Grated/Shredded or Sliced Cheese and more likely to be retired and living in an Older Household. Grated/Shredded cheese buyers enjoy going to professional sporting events… and consider magazines a good way to relax and unwind.
“Digging further into the types of brands people buy shows that Jarlsberg is a particular favourite of men, unlike many of its competitors which are usually bought by women. ‘Jarlsberg man’ is very well off compared to the average Australian, and other cheese buyers. He is well educated and in a good job earning good money and is someone you’re likely to catch reading the Australian Financial Review in his spare-time – or even at work.”
You can read more about this research by clicking here: http://www.roymorgan.com/findings/8043-australian-cheese-market-march-2019-201907050650
Ingredient Solutions Ltd are Ireland’s leading supplier of grated and shredded cheese to the food service industry.
Catherine’s role is Technical Assistant and she is one of the newer members of the Ingredient Solutions team. Catherine recently graduated in Food Science and Innovation at WIT and is motivated, positive and enjoys working in a team. Catherine says, “I always see the good in every challenge that approaches me as they can lead to opportunities to learn more.” She is looking forward to focusing on the areas that she can control and learning how to perfect them.
Ted is the Factory Manager, he is the man that keeps everything running smoothly, supporting production and technical operations. He ensures that all the machinery within the factory functions at maximum efficiency and is properly maintained.
Suma has worked for Ingredient Solutions for two years as Technical Manager – leading the technical team. Before working for Ingredient Solutions, Suma worked in Asia, the Middle East and Europe and has over twenty years experience in management and leadership in food and other industries.
Pina is our UK Sales Support Administrator and has worked for Ingredient Solutions since 2012. She works alongside Gary Davies and the sales team providing them with sales information and supporting the team especially when they are on the road. Pina works remotely for Ingredient Solutions from her base in Luton in the UK.
Marek is based near Lublin, that’s not a typo we don’t mean Dublin, he’s our man on the ground in Eastern Europe.
