Australian Cheese Consumer Research

grated cheese

grated cheeseA recent analysis of the Australian cheese consumer may offer insight into cheese consumers in other markets.

The market analysis was conducted by Roy Morgan, Australia’s best known and longest established market research company. The analysis compared data from 2016 to 2019. It found that Australia’s cheese market is growing with over 15 million Australians now buying cheese, up from just over 13 million three years ago. The marked increase in sales of Grated/Shredded Cheese and Sliced Cheese drove the growth in the cheese market.

Michele Levine, CEO of Roy Morgan, said:

“Most cheese buyers are women who provide the bulk of custom for Blocked Cheese, Grated/ Shredded Cheese and Sliced Cheese but significant differences between cheese buyers emerge beneath that overlay.”

“Block Cheese buyers tend to be older than those buying Grated/Shredded or Sliced Cheese and more likely to be retired and living in an Older Household. Grated/Shredded cheese buyers enjoy going to professional sporting events… and consider magazines a good way to relax and unwind.

“Digging further into the types of brands people buy shows that Jarlsberg is a particular favourite of men, unlike many of its competitors which are usually bought by women. ‘Jarlsberg man’ is very well off compared to the average Australian, and other cheese buyers. He is well educated and in a good job earning good money and is someone you’re likely to catch reading the Australian Financial Review in his spare-time – or even at work.”

You can read more about this research by clicking here:

Ingredient Solutions Ltd are Ireland’s leading supplier of grated and shredded cheese to the food service industry.



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